![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/442c0c68-5650-4d90-ae05-a18fd7617be0_rw_1920.jpg?h=76bf19cf005901cfaba193fb1cfd6380)
Objective: Create arresting and click-worthy hero imagery on the daily flash sale site Fab.com.
Problem: Drop ship suppliers rarely had high quality hero images which would entice shoppers into a sale.
Solution: Construct beautiful collages of products that showcase the items in the sale to use as hero images.
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/9bb4bfe7-a24d-42a0-b082-2ae1038d0324_rw_1200.png?h=5dd8dba78ad0461c26edfa89c7d190d0)
A Karma Living Quilts collaged hero image on the homepage level of Fab.com
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/0affce73-81da-4aff-b70e-2d4e18c01161_rw_1200.png?h=04acf502004732d772165b4fae4c7fc5)
The Karma Living sale level page. with a collaged hero image and the individual items below.
Here are a few other hero collage examples. (From top left: Core Bamboo, Benton Furniture, GUS furniture KINGS underwear, Safavieh Pillows, Karma Home)
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/f02f574c-2ad4-457c-8027-d16da3ddb1af_rw_1920.jpg?h=abf5a5493ff9d6dd68841712a6739d06)
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/436dcbc9-6811-4bda-b68d-2989a41ce94d_rw_1920.jpg?h=59b19a837ef97696ec8a6d39c3c1602d)
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/e56ddc25-076d-442d-ae07-c395aff94f8b_rw_1920.jpg?h=920a635d8274daa92671be8dbd7e4bac)
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/b9dbf862-b208-4ae4-8149-5a0c59e54cac_rw_1920.jpg?h=4bc2a1d28085291d4711f080e17e5921)
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/66f4285b-baad-46d0-a61c-8d4e1b8e9513_rw_1920.jpg?h=71b4e0077d064547ccb4898b97bc5f4b)
![](https://cdn.myportfolio.com/cf9ae2a661c17da0268d441dbd3d0912/33ec49a7-bfd1-446e-aaa6-67ef1c248f18_rw_1920.jpg?h=14a6ae0ea4e9e9eb1134b35521b3b554)
The Fab.com visual standards guide, on which I had some aesthetic input, but was very much the product of collaboration between smart people including Matt Baer, Johanna Lenander, and Fab.com's genius co-founder and chief creative force Bradford Shelhammer.