Objective: Create arresting and click-worthy hero imagery on the daily flash sale site Fab.com.
Problem: Drop ship suppliers rarely had high quality hero images which would entice shoppers into a sale.
Solution: Construct beautiful collages of products that showcase the items in the sale to use as hero images.
A Karma Living Quilts collaged hero image on the homepage level of Fab.com
The Karma Living sale level page. with a collaged hero image and the individual items below.
Here are a few other hero collage examples. (From top left: Core Bamboo, Benton Furniture, GUS furniture KINGS underwear, Safavieh Pillows, Karma Home)
The Fab.com visual standards guide, on which I had some aesthetic input, but was very much the product of collaboration between smart people including Matt Baer, Johanna Lenander, and Fab.com's genius co-founder and chief creative force Bradford Shelhammer.
