Allegiance: Broadway Marquee & Front of House

The first major test of the Allegiance sakura branding was the question of how to contextualize it as key art and how that would work within the Longacre Marquee and across the front of house signage. In order to create a cohesive aesthetic experience for the audience, I introduced patterns and textures that echoed motifs within Donyale Werle's set and Darrel Maloney's projections—carrying the world of the play out onto the street and eventually infusing it throughout our marketing and advertising. Cast Photos by Matthew Murphy; Branding by Demian Rosenblatt; Marquee Layout by Eric Ingram.

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